Who we are

Our financial and legal team have the experience and expertise to help you negotiate contracts, advise on personal wealth management and protect rights in names and identities. The outlook of the team is a global one and that is reflected in one of our team being a native Mandarin speaker.

John Hornby

John is a Cambridge graduate with 30 years of experience, including 14 as a partner in a leading City law firm, advising a diverse array of clients on intellectual property rights, such as those associated with names and identities. During that career, John has also advised on, drafted and negotiated many contracts dealing with those rights.

In addition, John has vast Court experience, including appearing on behalf of clients in trademark disputes, both in Court and before the trademark registry. That experience gives John a distinct edge when advising clients about legal pitfalls that they may encounter in his fields of expertise.

Cindy Hornby

Cindy is a native Mandarin speaker and has over twenty years legal experience, both in mainland China and the UK. Having practised in the Appeal Court in a large city in China, worked in a large multi-national company and in a law firm, Cindy’s legal knowledge and experience cover all aspects relevant to our organisation.

Her enthusiasm and dynamism, an ability always to see the bigger picture, outstanding negotiating skills and 20 years experience of different legal systems, ensure that clients always receive expert and rounded advice from Cindy.

Peter Long

After 30 years in the private client wealth management industry,during which time he managed the investments for many within the Sports and Entertainment Industry, Peter brings a vast experience of personal finance and taxation skills to Hornby Long Sports Management.

Peter’s experience within this sector ensures that the client will have access to an array of financial structures, thereby ensuring that they receive the most appropriate advice on how to structure and organise their finances. Peter’s personality, allied to his attentive service at all times, ensures that the client receives the utmost professional advice during their career and post retirement.